Tipping has long been a contentious issue in America. It’s a practice that’s become embedded in the national culture. But has it gone too far? Lots of people are starting to push back against this custom. This is largely due to the growing number of occasions when tipping is expected. No longer is it just called for at a restaurant. From ride-share apps to a range of different services, tipping is seemingly happening everywhere.
This has driven almost three in four customers to claim that tipping has gotten out of control. So, what is the potential impact of this attitude shift? And what might the new ‘normal’ look like? In this quick guide, we explore the current state of play when it comes to tipping in America.
Understanding the norm
Especially for international visitors, this important aspect of social etiquette can be confusing. You don’t want to appear rude, but equally you’ll want to stretch your travel budget as far as possible.
First, it’s important to understand what’s deemed socially acceptable. Attitudes vary across different states. But, as a general rule, 20% added on top of the bill in restaurants and diners is considered customary. In bars, you’ll be expected to tack on $1 extra per drink. The amount for activities like guided tours is more discretionary, depending on the service you receive. As a top tip (pardon the pun), it’s useful to carry some $1 bills with you so you can tip more appropriately.
How do attitudes vary?
What’s clear is there isn’t a consensus on tipping culture. While some people are for it – and actually feel happier for tipping – others feel pressured into ‘guilt tipping’. This leads to feelings of ‘tip fatigue’, where customers actively resent having to pay more. Research reveals lots of Americans have negative emotions towards tipping: embarrassment, guilt or confusion are some of the most commonly cited. In fact, almost a third (31%) said they felt pressured into following societal norms around tipping.
Of course, a large proportion of the population remain very much in favour of the practice. Studies have highlighted a distinct disconnect between different generations, with younger demographics being less willing than older people. According to one study, 83% of boomers claim to always tip at a sit-down restaurant, compared to just 35% of Gen-Z diners. Whether this comes down to values or simply because young people typically have less spare cash, this research highlights a clear shift in societal attitudes.
Moving with the times
It’s important to understand the wider societal context when analysing modern attitudes to tipping. Firstly, we’re in a cost of living crisis, forcing consumers to make more stringent spending decisions. Plus, lots of people would argue that goods and services are already expensive enough. However, tipping is unlikely to disappear entirely. Rather, establishments are likely to favour the discretionary approach, ensuring customers don’t feel pressured into paying more than they want to. And, with the rise in digital payments, this could happen at the click of a button, avoiding a potentially awkward conversation.
